Shopify Plus allows pop-ups and free offers.27:52 – Relying on a fast and reliable eCommerce platform: Shopify Plus.Make sure the 3PL company prioritises you.Maintain daily communication with your 3PL company.3PL needs to be an extension of your team.23:35 – Tips on getting a good 3PL provider.Utilise your customer service team well.Manly Bands offer free shipping both ways.22:54 – Returns and Exchanges: Are they free?.15-20% of ready to ship rings come back for size exchange.Made it a requirement for made-to-order rings.Encouraged customers to order ahead of time.
20:30: Biggest challenge: How to handle sizing?.During purchase inventory and forecasting, apply the logic in the forecasting model.30% of all types of rings are on hand 70% are made-to-order.Find the right window for the sizes (On average it is between 10 and 13).Watched and followed purchase trends to see the bell curve in sizes.Bootstrapped the business in the beginning.
Jonathan attributes the success of Manly Bands to the team of experts that run the brand behind the scenes and their ability to form a healthy, positive corporate culture. They currently utilize multiple marketing channels including native advertising, SEO, Google Ads, Facebook Ads, Content marketing and display advertising. In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business $0 – $1m, $1-10m and their current $10m+ He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.